Typography
Description
The student will embark on the dynamic use of type to develop personality in movie titles to a commercial product for marketing. The student will adventure into the creative world of type and learn the power and structure of letterforms, layout, and design. This is an exciting creative journey for the student to develop practical typographic designs that have personality and communicate more effectively in the industry. This is an on-ground course. You can find details about the campus location [here](https://www.artsatelier146.org/campus-location).
Course Author
William Morse
Program AreasGraphic Design
IntensityBEGINNER
Duration8 weeks
Course Outline
Module 1 • Importance of Design Foundations in the Visual Arts
To
design dynamic layouts that are structured well, the student will
learn the need for the Design Foundations in the visual arts. These
fundamental concepts will help the student’s creativity to flourish
in the arena of ideas.
Module 2 • Anatomy of Type
This
module explores the Anatomy of Type. The students will learn how to
unlock and identify each stroke in a letterform that can be used as a
symbol for visual communication. Understanding the Anatomy of Type
will help the student to breathe life into their typographic designs.
Module 3 • Personal Monogram
The
student will learn how to use letterforms to create a unique monogram
that reflects their character and personality. The student will learn
how to reshape the anatomy of a letterforms in their initials into a
distinctive design that captures their individual identity. The
concepts leaned in this module will provide the students monogram to
be more memorable and marketable.
Module 4 • Personal Monogram (cont.)
Using
Adobe Illustrator as the software of choice, the students will
develop their monograms digitally. Students will embark on the power
of Adobe Illustrator for creating vector graphic art and symbols that
can be enlarged and reduced in size without losing the digital
resolution of the image.
Module 5 • Grid Design
The
students will learn how to develop grid design structures in their
compositions. These grid structures are the building blocks that will
help the students to enhance their overall visual impact. The grids
will help provide clarity and well-organized structure to the layout
of information and story the students is trying to convey.
Module 6 • Font Attributes
In
this module the students will explore how to use the font style
attributes to create color, texture, and pattern in their digital
grid structures. This will provide the student a clear visual idea of
how their compositions have more visual impact and potential that
goes beyond mere type or text on a page.
Module 7 • Motion, Emotion and Promotion
For
exciting simple marketing strategies, the student will learn how to
use a letterform as the main graphic device in a product design. The
student will learn how a product captures their attention. While
delving into this exercise, they will learn the power of MOTION,
EMOTION, and PROMOTION of the diverse products they are exploring.
Module 8 • Finale
This
module is exciting because we get to see all the student has learned
in this course regarding the anatomy of type, grid structure, and how
to capture personality in a product story. This final project is a
culmination of the students’ knowledge and skill that will
demonstrate their mastery of Typography, Layout and Design.
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