Package Design

Description

Package design is the most developed and creative in the field of graphic design and goes beyond the typical 2D print production. It explores the 3D collateral concepts for marketing products. In this course, students understand the magnitude of the 3D concepts for marketing such as, food packaging, coke products, and commercial displays for the entertainment industry. Students learn to tell a story through a product design that communicates to the consumer. This is an on-ground course. You can find details about the campus location [here](https://www.artsatelier146.org/campus-location).

Course Author

William Morse

Program AreasGraphic Design

IntensityBEGINNER

Duration8 weeks

Course Outline

Module 1 • A Brief History of Package Design

Explore the back history of how we created packaging for products through time from the invention of paper, class, metal, and plastic.

Module 2 • Labels and Trademarks

In this lesson students understand the purpose of labeling a product and when the tagline was first introduced to the consumer.

Module 3 • Digital composition

Creativity and research plays a wonderful exploration for students developing a marketable product concept. Through field trips and sketches, students gain an awareness of the purpose for developing their digital compositions.

Module 4 • Container Packaging

In this week’s exploration, students understand many of the different types of packaging materials for developing a product.

Module 5 • Product Profile

Developing a product profile enlightens the student’s awareness of their marketing strategy. This helps them to develop more focused product designs as well as aesthetically pleasing compositions.

Module 6 • Flexible Packaging

Students continue their creative exploration by getting familiar with folding cartons and flexible packaging. This process helps them learn the best creative strategy for their product design.

Module 7 • Let’s Gets Started

After the student has a strong flexible packaging idea, the student will develop their own original pattern concept for their product.

Module 8 • Presentation is Everything

This final week the student will have completed their product. Now they will develop a portfolio presentation of all their hard work that showcases the entire creative process.

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